Tuesday, March 27, 2007

This is such a cool idea! Real Kwik-E-Marts!

7-Eleven may convert some stores to coincide with 'Simpsons Movie'



It appears as though the world's largest convenience store will get Simpsonized, though 7-Eleven Inc. said the deal isn't done yet.
But at a company event yesterday in Richmond, officials showcased their planned promotional ef- forts with major upcoming films, including "The Simpsons Movie."

If all goes as planned, the convenience store chain plans to refit 11 stores across the U.S. -- Richmond is an unlikely choice -- to resemble the front of the Kwik-E-Mart, the convenience store that Homer and other characters frequent in the classic cartoon TV series.

Customers also will be able to buy products inspired by the nearly two-decades-old show, including KrustyO's cereal, Buzz Cola and iced Squishees (the cup says Squishee, but the contents will be Slurpee).

The chain also will use pictures of Simpsons characters to promote 7-Eleven's line of fresh foods, such as placing the face of Homer and his classic "Mmmm . . . sandwich" quip on sandwich wrappers.

Read the rest of the article HERE

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